Our story
From field
to jar, nothing
in between.
We started That's Gud with one obsession: jaggery made the way it was always made, on Indian farms, with sugarcane grown without chemicals and slow-cooked in small batches.
"No shortcuts. No additives. Just the honest craft of jaggery as it's always been done."
असली गुड़, असली स्वाद।
Every jar you receive is a direct line from farm to table, nothing stripped away, nothing artificial added.
01
100% natural
Pure cane juice, slow-cooked in open kettles. No processing aids.
02
Mineral-rich
Iron, magnesium and potassium retained, stripped out in refining.
03
Artisan-made
Small batches in traditional kettles preserve the full flavour complexity.
04
Zero additives
No colours, no preservatives. Just jaggery.
05
Farm-direct
Sourced directly from Indian farmers. No middlemen, full traceability.
Traditional small-batch jaggery-making. The old way, the only way.
